Sheng Siong in Geylang provides their customers with wet and dry shopping options. They have over 1,500 products under 23 house brands, ranging from food products to paper goods. Their vision is to be the preferred retailer in the market, starting from Singapore and expanding further ashore. The supermarket offers live, fresh and chilled produce, such as seafood, meat and vegetables. Sheng Siong also offers packaged foods, general merchandise, and essential household products. They have a strong foothold in the heartlands of Singapore, with over 60 stores islandwide. Sheng Siong wants to create value sustainably for their customers in providing a convenient and comfortable shopping environment with good service and quality products at reasonable prices.